Five-star businesshotels and Resorts
Features of Radegast Brand
Originated from customers loyalty and reliance to Radegast services;
Luxurious facilities, healthy food, warm services, and easy environment;
We are committed to establishing Radegast as one of top business and holiday hotel brands in China by inheriting the essence of Chinese family culture.
Radegast’s Brand Story
In Chinese, “瑞”in “瑞廷”(Radegast) means auspicious omen and harmony and “廷” means a traditional Chinese square court that is delicately decorated for its owner, usually a Confucius scholar, to receive his guests.
The design of “Radegast” Logo is inspired by a guest-receiving goddess in Greek Myths, highlighting the elegant and warm elements of the brand. The logo contains a slim oval standing there nicely and elegantly like a long hair goddess in an abstract painting. Together, the white streak in the middle and golden parts at its sides constitute the initial letter “R” of the brand name “Radegast”. The smooth and silky curves of the logo represent the “silky Sensation”, the concept guiding all Tianlun employees to provide guests with the most careful, thoughtful and considerate services.
Wise, elegant, gentle, graceful;
Love the comfortable and warm atmosphere of families;
Pursuit high quality life style and relaxing travel experience；
Loyal and confident in chosen brand